Discovery and Brainstorming
Content Strategy
and Ideation
Creative Meetings
and Alignments
Visual Design and
Asset Development
Review and
Approval
Launch and Content Management
Hamptonality
Bring to life Hamptons signature hospitaluty (Hamptonality) by showcasing warm, friendly service and a guest-first attitude in every interaction.
WHY IT MATTERS
HAMPTON BY HILTON – Winnipeg, Canada
OVERVIEW
Following a recent global rebrand by Hampton by Hilton, the Winnipeg location recognized the importance of staying visually and strategically aligned with the updated brand identity. To reflect the new direction and elevate its presence, the hotel launched a full refresh of its social media and promotional materials.
The project focused on creating a cohesive visual language that matched Hampton’s modernized brand while tailoring content to highlight the specific services, amenities, and personality of the Winnipeg location. This included the design of branded social media assets, content strategy, and ongoing creative support to ensure consistency and professionalism across digital channels.
MY ROLE
Social Media Marketing
Creative Direction
Copywriting
Graphic Design
Video Edition
The Process
Campaign Foundations
Hamptonality
Bring to life Hampton’s signature hospitality “Hamptonality” by showcasing warm, friendly service and a guest-first attitude in every interaction.
Why it matters: Hamptonality goes beyond service, it’s the personality of the brand.
Highlight Hotel
Benefits & Amenities
Communicate the key benefits of staying at Hampton by Hilton Winnipeg,from the free hot breakfast and clean and fresh beds to the fitness center and business-friendly amenities.
Why it matters: These value-driven features are major decision factors for travelers.
Promote the
Winnipeg Experience
Position the hotel as a convenient and comfortable hub to explore everything Winnipeg has to offer. Cultural attractions, events, and local dining.
Why it matters: Visitors often choose hotels based on location and accessibility.
