Fuera de la Caja 

OVERVIEW
Fuera de la Caja is a creative agency with offices in Miami, Houston, Guatemala City, Mexico City, Santo Domingo, and Caracas. For their annual design contest, I presented two carefully crafted concept proposals aimed at creating a distinctive brand identity for a craft beer:
 

• First concept: A dynamic blend of Pop Art retro and cartoon-inspired aesthetics.

• Second concept: A refined approach with a Vintage Retro style.
   

Each proposal was designed to deliver a unique and memorable personality, demonstrating my commitment to originality and aligning with the contest’s emphasis on creativity and innovation.